HomingPIN offers baggage loops with tags, key rings and stickers that have a unique identification number on them. This number gets activated online prior to using the tag, and is linked to the owner’s email address and cellphone number. If someone finds a cellphone, keys, baggage, or any other item that has a HomingPIN tag on it, they can easily notify the owner by visiting www.homingpin.com and entering the unique identification number, as well as their contact details. The owner is immediately notified via SMS and email, and is able to contact the founder to retrieve their belongings. Finders are not given the owner’s contact details, however, so it is up to the owner to make contact first.